Picture of Isabel Perucho

Hi, I'm Isabel!

I’m an experience designer with a background in product design & strategy and an unrelenting curiosity for what makes people tick.
📈  Strategy and systems
🤝 Cross-team facilitation
🎯 Project management
CASE STUDIES
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A mockup of the new TaFtc website on desktop and mobile
TaF.tc: Front-end redesign for a Training Management System
Helping prospective students find what they need
🏁 End-to-end design
🛠️ Information architecture
⚡ Workflow unblocking
view case study
A mockup of the new THE LABEL SG website on desktop and mobile
THE LABEL SG: Multi-vendor e-commerce platform
Building a front-end and back-end fashion shopping experience from scratch
🏁 End-to-end design
🛍️ B2C and B2B workflows
💫 Streamlining features
view case study
LATEST WRITING
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Three lessons I learned from facilitating my first design sprint
This article was published on Bootcamp, the UX Collective's newsletter curating resources for early-stage designers.
✌️ Facilitation
read on medium
The UX of Hades: Why we keep running from hell and back
I’ve spent 240+ hours playing Supergiant’s Hades. Why am I not bored yet? What makes this modern classic so sticky?
👾 Game design & gamification
read on medium