Isabel

I design experiences at EY wavespace™️, an innovation accelerator that brings together people, design, and tech to solve business problems at speed.

I was previously in marketing, where - amidst social media and SEO campaigns - I found myself tinkering a lot with landing page codes, Google Analytics’ User Flow reports, and Hotjar heatmaps. I suppose I was designing before I became a designer, which happened formally in 2021.

Since then, I’ve worked with business managers, developers, and designers to improve online touchpoints for our students. Using my background in driving conversions and curiosity for why we do what we do, I build systems that last, foster trust with our users, and excite them for the road ahead.

It feels like I solve six-dimensional puzzles for a living, and I love that I get to do it everyday!